Why members lapse
- The renewal reminder is one email nobody opens.
- The tune-up gets booked late, or not at all, and the member stops seeing the value.
- Nobody calls when the card on file fails.
- The member moves, sells, or forgets they ever signed up, and nobody checks.
A renewal and recall rhythm you can copy
| When | What |
|---|---|
| 30 days before renewal | A text: “Your plan renews on [date]. Your spring tune-up is included, want to book it now?” |
| 7 days before | A short email with what the plan covered this year |
| Renewal day | If the card fails, a text the same day with a link to update it |
| Tune-up season | Book members first, before the rush. Members who get booked renew |
| After every visit | One line on the state of the system: “Your system’s 12 years old and running fine. Let’s keep an eye on it” |
That last line is how replacements come to you instead of to whoever has the best ad that week.